Deidre Pfeifer

Real Estate Agent, California

What’s Ahead For Mortgage Rates This Week – September 2nd 2025

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With the release of the PCE Index, inflation has shown to still be creeping upwards but there is significant speculation that the Federal Reserve will continue with their interest rate cut in the future. Meanwhile, the Consumer Sentiment report has been growing pessimistic amidst the job market, which has been shown to be in a pattern of cooling down.

This is offset by the strong growth by the GDP estimates for the second quarter, as it was initially predicted the tariff changes would have a significant impact on the GDP estimates, but the impact has been less prominent than expected.

PCE Index
A key measure of inflation rose in July at a rate that suggests persistent price pressures tied to higher U.S. tariffs, but the increase probably wasn’t big enough to dissuade the Federal Reserve from cutting interest rates next month. The PCE index, the Fed’s preferred inflation gauge, rose 0.2% in July, the Bureau of Economic Analysis said Friday.

Consumer Sentiment
Consumers’ views of the labor market cooled further in August, the Conference Board said Tuesday. Roughly 20% of consumers said jobs were “hard to get” in August, up from 18.9% in the prior month.

GDP Estimates Q2
The US economy grew at an annual rate of 3.3% in Q2 2025, a sharp rebound from the 0.5% contraction in Q1, according to second estimates. The figure was revised slightly higher from the first estimate of 3%, mainly due to upward revisions to investment (5.7% vs 1.9% in the first estimate) and consumer spending (1.6% vs 1.4% in the first estimate) that were partly offset by a downward revision to government spending (-0.2% vs 0.4% in the first estimate) and an upward revision to imports (-29.8% vs -30.3% in the first estimate). 

Primary Mortgage Market Survey Index
• 15-Yr FRM rates saw no change for this week, with the current rate at 5.69%
• 30-Yr FRM rates saw a decrease of -0.02%, with the current rate at 6.56%

MND Rate Index
• 30-Yr FHA rates saw a decrease of -0.05% for this week. Current rates at 6.06%
• 30-Yr VA rates saw a decrease of -0.05% for this week. Current rates at 6.08%

Jobless Claims
Initial Claims were reported to be 229,000 compared to the expected claims of 230,000. The prior week landed at 234,000.

What’s Ahead
Trade Balance will be the most notable release next week indicating the impact of tariffs, followed up by the Nonfarm Payrolls and employment data. Manufacturing PMI and Beige book will offer a backdrop of information.

Happy Labor Day!

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Today we honor the hard work and dedication that helps families build the lives they dream of. Labor Day isn’t just about a well-deserved day off, it is about celebrating what that hard work makes possible… like creating memories in a home you love.

Whether you’re relaxing on the porch, hosting a backyard BBQ, or spending quality time with loved ones, home is where the best moments happen.

As a real estate professional, it’s an honor to help people find not just a house, but a place where all their hard work pays off.

Wishing you a safe, restful, and joy-filled Labor Day!

How Virtual Tours and Smart Marketing Are Changing the Way Homes Are Sold

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The real estate industry has seen a dramatic transformation in recent years. Technology has reshaped how homes are marketed and sold, creating a faster, more engaging experience for buyers and sellers alike. Virtual tours and advanced marketing strategies are at the forefront of this change, offering unique benefits that were once unimaginable.

The Rise of Virtual Tours: Virtual tours have revolutionized the home buying process. Buyers can now explore properties from the comfort of their own homes, viewing every room and detail with just a few clicks. This convenience saves time, reduces the need for multiple in-person showings, and helps buyers narrow down their options more efficiently. For sellers, virtual tours provide an opportunity to showcase their home in the best possible light, attracting serious buyers who have already developed an interest before stepping through the door.

The Power of Smart Marketing: Marketing homes has evolved beyond traditional photos and open houses. Today, agents use data-driven strategies, social media campaigns, and targeted online advertising to reach qualified buyers. Smart marketing allows a home to gain maximum exposure to the right audience, often resulting in quicker sales and stronger offers. Video tours, drone footage, and 3D floor plans create a dynamic and immersive experience that captures attention in an increasingly competitive market.

The Benefits for Buyers and Sellers: For buyers, these tools mean more convenience and confidence in their decisions. They can evaluate properties on their own schedule, ask informed questions, and spend less time on homes that do not meet their needs. For sellers, virtual tours and smart marketing increase visibility, reduce time on the market, and can even lead to higher sale prices due to increased interest.

Technology will continue to shape the real estate industry, but one thing remains constant: the importance of presenting a home effectively. Virtual tours and strategic marketing are no longer optional. They are essential tools for anyone serious about buying or selling in today’s market.

10 Questions You Should Always Ask Before Buying a Home

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Purchasing a home is one of the most significant decisions you will ever make. It is an exciting process, but it can also be overwhelming if you do not ask the right questions. Knowing what to ask can help you avoid costly mistakes and ensure that the home you choose fits your needs and budget.

What is my total budget? Understanding your full budget goes beyond the listing price. You need to factor in taxes, insurance, maintenance, and unexpected expenses. Having a clear idea of what you can afford prevents financial strain after the purchase.

Why is the seller moving? This question can reveal valuable insights about the property or neighborhood. If the seller is relocating for a job, there may be no issue. However, if they are leaving due to rising crime rates or upcoming construction projects, you will want to know before you buy.

How long has the home been on the market? A home that has been listed for a long time may indicate issues such as overpricing or hidden problems. It could also provide leverage for negotiation.

What is included in the sale? Do not assume that appliances, window treatments, or fixtures are included. Clarify what comes with the house to avoid surprises during closing.

What are the average utility costs? Knowing how much you can expect to spend on utilities each month helps you budget accurately. High energy bills might also indicate that the home needs upgrades or better insulation.

Has the home had any major repairs or renovations? Ask for documentation of past repairs or remodels. This information shows how well the home has been maintained and may highlight areas that could require future attention.

Are there any known issues with the property? Sellers are usually required to disclose major problems, but asking directly ensures you have all the facts. It also opens the door to request a professional inspection.

What is the neighborhood like? Visit the area at different times of day and speak with neighbors if possible. Consider schools, amenities, and overall safety. A great house in a declining neighborhood may not be a wise investment.

How competitive is the local market? Your offer strategy depends on market conditions. In a competitive market, you may need to act quickly and present a strong offer. In a slower market, you might have room to negotiate.

What are the future plans for the area? Upcoming developments, new roads, or commercial projects can significantly impact property values and your quality of life. Research zoning changes and planned improvements.

By asking these essential questions, you equip yourself with the knowledge to make an informed and confident decision. A little preparation now can save you stress, money, and regrets in the future.

Why Home Offices and Flexible Spaces Top Buyer Wish Lists

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What started as a temporary solution during the pandemic has now become a permanent lifestyle for millions of people. Remote work, hybrid schedules, and flexible careers have transformed not just how we work, but how we live. Today’s homebuyers are looking for more than bedrooms and kitchens. They want functional spaces that support productivity, privacy, and comfort. A dedicated home office or flexible space is no longer a luxury, it is a necessity.

Why the Home Office Matters More Than Ever
The traditional spare bedroom with a desk in the corner is not enough for many buyers today. Home offices are expected to provide a true work environment. That means natural light, strong internet connectivity, and quiet areas away from household distractions. Buyers are paying close attention to floor plans that include built-in offices or dens, as well as properties with enough square footage to create a separate workspace. For families where more than one person works remotely, dual office setups are increasingly in demand.

Flexible Spaces and Multi-Use Rooms
Not every buyer wants or needs a single-purpose office. Many are asking for rooms that can adapt to different uses. A flexible space might serve as an office during the day, a guest room on weekends, or a homework area for kids in the evenings. Features such as sliding doors, built-in shelving, or multipurpose furniture allow one room to serve multiple functions. This versatility has become a selling point, especially in smaller homes where space must work harder.

Technology and Connectivity Expectations
Technology is another driving factor in today’s housing choices. Buyers expect reliable high-speed internet and strong Wi-Fi coverage throughout the home. Homes with pre-wired ethernet connections, soundproofing, and designated charging stations stand out in the market. Smart home features, from automated lighting to advanced HVAC systems, also appeal to remote workers who spend more hours at home each day.

Lifestyle and Well-Being Considerations
A home office is not just about work, it is about lifestyle. Buyers want spaces that promote balance and wellness. Large windows, views of the outdoors, and even access to patios or balconies can make a workday feel more enjoyable. Some buyers prioritize proximity to gyms, walking trails, or quiet neighborhoods to support a healthier work-life balance. The idea is to create a home that supports both productivity and relaxation.

What This Means for Buyers and Sellers
For buyers, it is important to think about how a home will support your work needs today and in the future. Ask yourself whether the floor plan offers space for one or two offices, whether the internet infrastructure is reliable, and how easily a room could adapt as your lifestyle changes. For sellers, highlighting office-ready spaces and showcasing flexibility can attract more interest and potentially increase value.

Finding the Right Fit
As a real estate professional, I have seen the demand for home offices grow dramatically in recent years. Whether you want a dedicated office, a flexible multi-use room, or simply a home with the technology to support remote work, the key is to find a property that matches your lifestyle. Work from home is no longer temporary. For many families, it is forever. And the right home can make all the difference.

Why Some Homeowners Move Often While Others Stay Forever

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A forever home is often imagined as the place you will live for decades. It is where families grow, memories are created, and life milestones are celebrated. For some people, this vision becomes reality. For others, the thought of staying in one place for life feels restrictive. Instead, they move every five to seven years, searching for new opportunities and experiences. So why do some homeowners stay forever while others are constantly on the move?

Personality Shapes Housing Choices
Personality plays a major role in how we view our homes. Some people value stability, routine, and deep community connections. For them, staying in one place provides comfort and belonging. Others are energized by change. They love exploring new neighborhoods, upgrading to different layouts, or experiencing a new lifestyle. Moving feels like growth, and for them, a forever home may feel more like a limitation than a dream.

Life Stages and Changing Needs
Different stages of life often require different types of housing. A starter condo may be perfect for a young professional, but as families expand, the need for more space becomes pressing. Later in life, downsizing into a smaller home can make sense. These moves are often less about personal preference and more about adapting to practical needs as life evolves.

Financial Factors in Home Decisions
Money also influences how long people stay in one place. Mortgage rates, property taxes, and the equity built in a home can push someone toward moving or staying put. When rates are favorable and home values are strong, selling and moving can feel like a smart opportunity. When the market tightens, staying put and improving the current home can be the better option.

Emotional Attachment to a Home
For many homeowners, emotional ties to a property are strong. Memories of holidays, children growing up, and special family moments can make leaving the home nearly impossible. For others, a home is more of a steppingstone, seen as an investment or a way to get closer to the next dream property. These different outlooks often determine whether a house becomes the forever home or just another chapter.

Is Forever Really Forever?
The truth is, the definition of a forever home is personal. For some, it really is the place they never want to leave. For others, it is simply the right home for this season of life. Neither path is right or wrong. What matters is finding a home that feels like it belongs to you, supports your lifestyle, and brings happiness.

Helping You Find Your Forever Home or Next Move
As a real estate professional, I work with both types of homeowners every day. Some are ready to settle into their forever home, while others are looking for their next adventure. My role is to help guide you toward the home that best fits your needs today, while keeping an eye on your future goals. Whether you are searching for your forever home or your next chapter, the most important thing is finding a space that truly feels like yours.

What’s Ahead For Mortgage Rates This Week – August 25th, 2025

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The FOMC meeting that was held the previous week to discuss upcoming decisions addressed the future of the economic landscape.

During his remarks, Jerome Powell stated that inflation will rise in the future, with consumers bearing the burden. Many have speculated that this means reductions in current rates are unlikely to happen anytime soon, in an attempt to keep inflation under control.

Another notable release was the leading economic indicators, which once again showed contraction—signaling the potential for further economic decline.

Leading Economic Indicators
The Leading Economic Indicator (LEI) for the US inched down by 0.1% in July 2025 to 98.7 (2016=100), after declining by 0.3% in June. The LEI fell by 2.7% over the six months between January and July 2025, a faster rate of decline than its –1.0% contraction over the previous six-month period (July 2024 to January 2025).

Primary Mortgage Market Survey Index

  • 15-Yr FRM rates saw a decrease of -0.02% with the current rate at 5.69%
  • 30-Yr FRM rates saw no change from last week, with the current rate at 6.58%

MND Rate Index

  • 30-Yr FHA rates saw a decrease of -0.07% this week. Current rates at 6.11%
  • 30-Yr VA rates saw a decrease of -0.06% this week. Current rates at 6.13%

Jobless Claims
Initial Claims were reported to be 235,000 compared to the expected claims of 225,000. The prior week landed at 224,000.

What’s Ahead
PCI Index inflation data, the Federal Reserve’s preferred inflation indicator, is set for next week. Other notable releases will be the GDP Estimates for the second half of the year, Personal Income & Spending, Consumer Sentiment, and Retail Inventories.

How to Make Moving Day Less Stressful

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Moving day can be exciting, but it often comes with a lot of stress and unexpected challenges. Whether you are moving across town or to a new city, careful planning and organization are key to keeping the day running smoothly. With the right approach, you can reduce anxiety and make your move a positive experience.

Plan Ahead and Create a Checklist
Start by making a detailed moving checklist weeks before your move. Include tasks such as scheduling movers, packing, transferring utilities, and updating your address. Breaking down the process into manageable steps will help you stay organized and prevent last-minute scrambling.

Declutter Before You Pack
Moving is the perfect time to get rid of items you no longer need. Donate, sell, or recycle belongings to lighten your load. The less you have to pack and move, the easier and less costly your moving day will be.

Pack Smart and Label Boxes Clearly
Use sturdy boxes and pack items by room or category. Label each box with its contents and destination room. This will save time and frustration when unpacking and help movers know where to place boxes in your new home.

Prepare an Essentials Box
Pack a box or bag with essential items you will need right away at your new home. Include things like toiletries, a change of clothes, important documents, snacks, chargers, and basic tools. Having these items easily accessible can prevent unnecessary stress.

Hire Professional Movers or Recruit Help
Decide whether you will hire professional movers or enlist friends and family. Professional movers bring experience and efficiency, but if you choose the DIY route, make sure you have enough strong helpers and equipment like dollies and moving blankets.

Communicate Clearly With Movers
If you hire movers, provide clear instructions about what should be handled carefully or kept separate. Keep important contact numbers handy in case questions arise on moving day.

Take Care of Yourself
Moving is physically and emotionally demanding. Get plenty of rest the night before, stay hydrated, and take breaks as needed during the day. Remember to eat and try to stay positive throughout the process.

Have a Plan for Your Pets and Kids
Moving day can be stressful for children and pets. Arrange for someone to watch them or set up a safe, quiet space away from the chaos. This will help keep everyone calm and make moving easier.

With good planning and the right mindset, moving day can be a smooth transition rather than a stressful event. Taking these steps will help you start your new chapter on the right foot.

Should You Buy a Home Near Your Workplace?

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Deciding where to buy a home involves many factors, and proximity to your workplace is often near the top of the list. Living close to where you work can offer convenience and save time, but it also comes with pros and cons to consider. Understanding these can help you make an informed choice that fits your lifestyle and long-term goals.

Benefits of Living Near Your Workplace
One of the biggest advantages is the reduced commute time. Shorter commutes mean less time spent in traffic and more time for family, hobbies, or rest. This can improve your overall quality of life and reduce stress. Additionally, living nearby can make it easier to handle unexpected work demands or emergencies.

Potential Cost Considerations
Homes closer to major employment centers or urban areas often come with a higher price tag. This means your budget might be tighter or you may need to compromise on home size or features. It’s important to weigh the convenience against the financial impact and what you are willing to trade off.

Lifestyle and Community Factors
Living near work can influence your daily routine and social life. Neighborhoods close to workplaces might have more amenities, restaurants, and entertainment options, which can enhance your lifestyle. However, some areas may be busier or noisier, which might affect your comfort at home.

Flexibility and Remote Work
With more companies offering flexible or remote work options, the importance of living close to your office may be changing. If you only need to commute a few days a week or occasionally, you might choose to live further away where housing is more affordable or the neighborhood better suits your preferences.

Resale Value and Market Trends
Properties near employment hubs often hold their value well due to consistent demand. If you plan to sell in the future, a home close to work might be easier to market. However, market conditions vary, so it is wise to consult with a local real estate expert to understand trends in your area.

Balancing Commute with Other Priorities
Ultimately, the decision depends on your personal priorities. Some buyers prioritize a short commute above all else, while others value larger homes, better schools, or quieter neighborhoods. Assess your needs and lifestyle to find the right balance.

If you are unsure, working with a real estate agent can help you evaluate options and find a home that fits both your work situation and your overall goals.

How to Compete Against Cash Buyers (And Win)

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In today’s competitive real estate market, many buyers are faced with the challenge of competing against cash offers. Cash buyers often have an advantage because their offers are faster, less likely to fall through, and more attractive to sellers. However, not having cash on hand does not mean you cannot succeed. With the right strategies and preparation, you can compete effectively and win your dream home.

Get Pre-Approved Before You Start Searching
One of the most important steps is to get pre-approved for a mortgage. A pre-approval letter shows sellers that you are a serious buyer with financing in place. This can give you an edge over other buyers who have not yet secured financing and helps reassure sellers your offer is reliable.

Work With an Experienced Real Estate Agent
An experienced agent understands the local market and can help you craft a competitive offer. They know what sellers value beyond just price, such as flexible closing dates or fewer contingencies. Your agent can guide you on how to present your offer in the best possible light.

Make a Strong, Clean Offer
Sellers appreciate offers that are straightforward and have fewer conditions. Avoid including unnecessary contingencies and be clear about your earnest money deposit. A strong earnest money deposit demonstrates your commitment and can set your offer apart.

Consider Offering a Larger Earnest Money Deposit
While you want to keep your deposit reasonable, offering a larger earnest money deposit can signal to the seller that you are serious and financially prepared. This may make your offer more attractive compared to cash buyers.

Be Flexible on Closing Dates
Sellers often have specific timelines for moving. Showing flexibility on the closing date, whether faster or slower, can help your offer stand out. Ask your agent to find out the seller’s preferred timeline and tailor your offer accordingly.

Write a Personal Letter
Sometimes adding a personal touch can make a difference. Writing a sincere letter to the seller explaining why you love the home and how you envision your future there can create an emotional connection. Sellers may be more inclined to accept your offer if they feel you will care for the home.

Strengthen Your Financial Profile
Improving your credit score, reducing your debt-to-income ratio, and having a stable income all contribute to a stronger financial profile. The more confident the seller feels in your ability to close, the better your chances.

Be Prepared to Act Quickly
In a competitive market, hesitation can cost you the home. Work closely with your agent to stay informed of new listings and be ready to make an offer quickly. Having your financial documents organized and your pre-approval current will help you move fast.

Consider Escalation Clauses
An escalation clause allows your offer to automatically increase by a set amount if there are higher competing offers, up to a maximum limit. This can help you stay competitive without initially overpaying.

Competing against cash buyers is challenging but not impossible. By being prepared, working with the right team, and presenting a strong offer that addresses the seller’s needs, you can increase your chances of winning the home you want.

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